Director of Marketing

Spring Valley, NY
Full Time
Manager/Supervisor

The Director of Marketing is responsible for leading the marketing function and driving brand growth across all channels. This role oversees the development of a high-performing team, the creation of scalable marketing processes, and the execution of strategies that deliver measurable results. The Director will ensure alignment across marketing efforts, build systems to track performance, and report on return on investment. 

Key Responsibilities 

  • Evaluate the existing marketing team and structure; identify gaps and hire for key roles 

  • Develop and implement core marketing processes and workflows to improve efficiency and consistency 

  • Execute the brand platform and messaging across all marketing channels and materials 

  • Ensure integration and alignment across digital, social, content, events, email, and other marketing efforts 

  • Build marketing analytics tools and reporting systems to monitor and improve performance 

  • Achieve and maintain a positive return on all marketing investments 

  • Collaborate with cross-functional departments including Sales, Product, and Creative to support business goals 

  • Manage the marketing budget and allocate resources for maximum impact 

Qualifications 

  • 5-6 years of experience in marketing, including at least 3 years in a Manager role 

  • Proven experience developing and leading multi-channel marketing strategies 

  • Track record of building and managing high-performing marketing teams 

  • Proficiency in marketing analytics and platforms  

  • Strong communication and collaboration skills across teams and departments 

  • Demonstrated ability to manage budgets and deliver measurable ROI 

  • Experience in B2B, ecommerce, or retail industries is an advantage 

Key Competencies 

  • Strategic Thinking 

  • Creative mindset  

  • Leadership and Team Development 

  • Results-Driven Execution 

  • Cross-Functional Collaboration 

  • Attention to Detail 

  • Customer Orientation 

  • Brand and Marketing Strategy 

  • Process Design and Implementation 

  • Budget and Performance Management 

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